These days more and more people are discovering the many delicious and nutritious benefits of eating organic — especially given the current health crisis that our nation and the world are facing. Across the board, people of all demographics are understanding that eating organic can have a positive impact on the way they feel: not just about themselves, but about their role in creating a more balanced and healthy environment. But perhaps no two demographics are paying closer attention to the importance of organic foods than the Millennial and Gen Z markets, making a juice bar franchise opportunity with Clean Juice an especially smart investment to think about.
MILLENNIALS MEAN BUSINESS
As any marketer or brand manager can tell you, Millennials — America’s 75 million 18 to 35-year-olds — are a hot market, an influential and savvy demographic that continues to shape how businesses do business. Organic franchises, and Clean Juice in particular, are benefiting from Millennial buying power because, in general, Millennials value products that are more than just inventory. They reward brands that reflect a philosophy, tell a story, and that take a bigger picture into account (which is everything Clean Juice!).
With that, it’s probably no surprise to learn that Millennial parents are now the biggest group of organic buyers in America, and their influence and share of the market only stand to increase. Clean Juice is uniquely poised to capitalize on that market and meet the needs of more and more people of all ages who are committed to healthier lifestyles.
THE GEN Z BUZZ
Hot on the heels of Millennials are Gen Z consumers, those young people born after 1996 and whose adult members are becoming a hugely influential market. These older Gen Z-ers, like their Millennial counterparts, are a demographic that values healthy and fresh organic foods, and place a premium on the story behind a product. As the younger members of this demographic age, they are expected to contribute significantly to the overall growth of the organic industry. In fact, the Gen Z population is projected to become the largest consumer group in the country within the next five to six years, one that will be better educated than past generations, and fully tapped into today’s technology — like the numerous third-party delivery apps that Clean Juice has partnered with.
SOMETHING FOR EVERYONE
While millions of Millennial and Gen Z consumers love organic for all the right reasons, the appeal of clean and healthy eating isn’t limited to these two groups. Our industry has seen incredible growth over the last few years, as people of all ages discover the importance of wholesome foods that are free of additives and pesticides.
Our growing menu of USDA-certified organic juices, smoothies, bowls, and toasts is satisfying the wants and needs of more and more communities across the country, and you could be part of that! Leveraging our robust business model, and taking advantage of our comprehensive training and support, will pave the way toward your success, and our team of experts is always on hand to guide you, encourage you, and answer any questions you might have along the way.
Ready to find out more about our juice bar franchise opportunity? We’d love to hear from you, so reach out today!